Marketing Manager

The Role

Key Responsibilities

• Develop and execute full-funnel marketing strategies across paid, organic, email, and social channels.
• Build and manage content calendars aligned with product and business goals.
• Create targeted campaigns for distinct audience segments (buyers, sellers, investors, renters, and agents).
• Monitor, analyze, and report on campaign performance — and optimize continuously.
• Collaborate with product and operations teams to align marketing with platform growth.
• Identify and capitalize on market trends, seasonal opportunities, and competitive positioning.
• Manage and grow the brand's presence across digital platforms including App Store and Google Play ecosystems.

What You Bring

• 3–6 years of proven experience in growth, performance, or brand marketing.
• Must have prior experience in real estate, proptech, or a consumer marketplace platform — this is non-negotiable.
• Deep understanding of the real estate buyer/seller/agent ecosystem and how to speak to each audience effectively.
• Strong understanding of multi-audience marketing — crafting the right message for the right person at the right time.
• Hands-on experience with paid ads (Meta, Google), email marketing platforms, SEO, and analytics tools.
• Ability to work independently, take full ownership, and deliver without heavy oversight.
• Excellent written and verbal communication skills.
• U.S.-based with full professional availability in U.S. time zones.

What Success Looks Like in 90 Days

• A clear, documented marketing strategy is in place.
• Key channels are active and performing against defined KPIs.
• Brand messaging is sharp, consistent, and resonating with target audiences.